WE ARE BUILT TO SERVE YOU BETTER
GENERAL REAL ESTATE AGENTS
Great at Resale. Lost in New Construction.
Traditional agents know how to sell existing homes—but new construction is a different game. Played by corporations with processes and requirements that could save you $1,000’s or cancel your contract. Without builder-specific experience, they are learning on your dime while you’re making the biggest purchase of your life.
HOME BUILDER SALES AGENTS
Friendly, Helpful, but Work For the Builder.
On-site agents are pros—trained to make you feel at home. But their job is to sell homes at the best terms for the builder, not for you. They can’t advise you to wait for better incentives or point out what’s overpriced. Their paycheck depends on closing you, not protecting you.
BUILDER BUYER+ AGENTS
BUILDER EXPERIENCE ON YOUR SIDE
We ran the builder’s sales meetings. We sold homes for them. We know the quarterly targets, the aged inventory tricks, and exactly where the flexibility hides. Now we bring that insight to you—backed by education, verified financing, and representation that actually represents you.
The Problem: You're Outgunned Before You Start
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When you walk into a new construction community, you’re entering a carefully designed sales environment.
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The builder’s on-site agent is friendly, helpful, and knowledgeable. They’re also trained professionals whose job is to sell homes on terms that benefit the builder—not you.
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This isn’t deceptive. It’s just how the business works.
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Traditional real estate agents aren’t much help either. Most specialize in resale homes and apply resale tactics to new construction—which doesn’t work. Different contracts. Different timelines. Different negotiation dynamics.
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The result? Most buyers leave money on the table, sign contracts they don’t fully understand, and make decisions based on emotion rather than strategy.
The solution: The Buyer+ Blueprint
A four-phase system designed to position you for the best possible outcome.
Before you tour a single home, we build your foundation.
DISCOVERY: We learn about your goals, timeline, must-haves, and deal-breakers. This isn’t small talk—it’s the strategic baseline for everything that follows.
MASTERCLASS: You complete our buyer education program. You’ll learn how builders think, how their pricing works, what’s negotiable, what’s not, and how to evaluate homes like a professional—not a tourist.
VERIFIED BUYING POWER: We connect you with a lender who specializes in new construction to verify your true financial capacity. No surprises later. No deals falling apart at the finish line.
BUYER+ CERTIFIED: Once complete, you earn Buyer+ Certified status—a verifiable credential that signals to builders: this buyer is educated, qualified, and ready to execute.
→ No touring happens until Phase 1 is complete. This discipline is what makes everything else possible.
Now you’re ready to tour—with criteria, not just curiosity.
We identify communities and homes that match your verified budget and priorities. We contact builders directly to get accurate inventory, pricing, and incentive information before you visit.
During tours, we guide your evaluation using the 4 Keys framework: – AREA — Location, schools, commute, growth trajectory – HOME — Floor plan, layout, functionality for your lifestyle – HOMESITE — Lot position, backing, orientation, privacy – VALUE — Total cost, incentives, negotiation opportunity.
You’ll evaluate homes strategically—not emotionally. And because we understand builder business cycles, we can identify timing opportunities that create real leverage.
This is where preparation pays off.
We develop your offer strategy based on builder pressure points—aged inventory, quarter-end timing, phase closeouts. We negotiate aligned with builder goals, which gets better results than adversarial tactics.
We review contracts in detail. Builder contracts are complex—40-80 pages of terms designed to protect the builder. You’ll understand what you’re signing.
For homes under construction, we monitor progress and ensure you participate in critical quality checkpoints like the pre-drywall walkthrough—your chance to verify what’s behind the walls before it’s hidden forever.
We coordinate with your lender, the builder, and title to ensure a smooth closing with no last-minute surprises.
Closing isn’t the end. It’s the beginning of your wealth journey.
We track your equity as your community develops and prices increase. We monitor refinance opportunities when rates drop or your equity hits key thresholds.
We provide market updates so you always know where you stand. When you’re ready for your next home—whether that’s a move-up purchase, an investment property, or helping a family member—we’re already positioned to help.
This is the BuilderBuyer+ Wealth Cycle. One smart purchase leading to the next.
SAVE $1000’S ON YOUR NEW HOME
Learn Before You Look!
Our consultation is always in sync with your strategy
The FREE BuilderBuyer+ Masterclass gives you insider secrets, proven strategies, how to buy smart, and build wealth with your new home.
Complete it, get verified, and become Buyer+ Certified before you tour your first community.
