Most Florida agents close fewer than one new construction home in a year.
You’re about to make one of the largest purchases of your life in a transaction they almost never do.
New construction specialist vs. general agent. Only one is built for this.
Both are doctors. Only one does this every day.
A general practitioner and a specialist are both doctors. Both licensed. Both qualified. But when you need a specific surgery, you want the person who does this every day. New construction is that specific situation.
Fewer than one a year.
In a typical year, the average Florida agent closes seven transactions total. And less than one of those is new construction. Most agents go a full year without ever touching a builder contract.
They aren’t bad agents. They are general agents working in a specialist’s world, and the difference doesn’t usually show up until it has already cost you something.
BuilderBuyer+ only does new construction.That’s the entire point.
A good agent isn’t the same as
the right agent.
Most agents help people buy or sell someone’s used home. We help you buy a newly built one from a business, where preparation, strategy, and oversight are what separate a great experience from a bad one.
The silent deal killer.
A general agent pushes you to a lender they use for resale buyers. Choose a different lender and builder incentives disappear. Worse, a resale lender doesn’t know builder timelines. Miss a deadline and your deposit, or even the home, is at risk.
Wrong home, wrong time.
A general agent steers you toward a dirt lot when there’s a completed home with better incentives down the street. They don’t understand quarterly close pressure. Miss that timing and you can leave real money on the table.
“We have more homes to see.”
You’re ready. You’ve found it. And the general agent says “let’s keep looking.” Builder tours require strategy and timing. The agent who can’t recognize when you’re done isn’t representing you. They’re entertaining themselves.
The builder’s team knows how this works. Most buyers don’t.
The team in that model home is trained, rehearsed, and ready. Most buyers walk in unprepared.
How a community tour really works
The visit is a structured sales method. Every step is designed to move you toward a decision. Knowing the method keeps you in charge.
Where the flexibility lives
Base price barely moves. The real flexibility is in incentives, lot premiums, design credits, and homes that have been sitting. Asking for the wrong thing usually gets nothing.
When the best deals happen
Builders run on quarterly sales cycles. Incentives often peak as the quarter ends. The buyer who walks in at the right moment meets a builder at their most flexible.
What the contract really means
The builder’s contract is take-it-or-leave-it. Some provisions create real risk. Most are standard. Knowing the difference is how you sign with eyes open.
None of this is on you. You’re walking into a professional environment, and the agent most buyers would choose hasn’t worked inside it either.
Builders know things you don’t. That’s the point.
The team in that model home is trained, rehearsed, and ready. Most buyers walk in unprepared.
None of this is on you. You’re walking into a professional environment, and the agent most buyers would choose hasn’t worked inside it either.
We didn’t study builder operations.
We ran them.
Founded by former builder-side executives. We held Sales, Sales Management, and Sales Training roles across decades inside national production builders. We sat on the builder’s side of the table for thousands of new construction transactions.
Then we kept watching general agents fail buyers in ways the buyers couldn’t see. That’s why we switched sides.
Four phases.
Four places a general agent falls short.
Prepare · Qualify
A general agent starts touring immediately. BB+ requires education and financial verification before you ever step into a model home. You walk in as the most prepared buyer in the room.
Discover · Evaluate
Most agents search what they know, which is resale homes. BB+ knows builders. We search the communities and builders across Central Florida using knowledge most agents have never had.
Advise · Close
A general agent reads the builder’s contract for the first time alongside you. BB+ negotiates from decades of builder-side experience, knowing exactly where leverage exists and where it doesn’t.
Track · Multiply
A general agent considers their job done at closing. BB+ tracks your equity, monitors refinance windows, and positions your next move. We don’t stop at closing.
Walk in as
the buyer builders take seriously.
Builder-insider education plus verified financial position. Most buyers walk in without either one. You’ll have both.
Six moments that define
every new construction purchase.
What changes is who’s in your corner, and whether they’ve actually been on the other side.
You meet a general agent at the community for the first time. You don’t know how new construction works. Neither do they, and neither of you knows that yet.
You complete the Masterclass before you tour. You arrive knowing what to look for and what to ask. The builder pays the agent who brought you in. Make sure that’s the right one.
I worked for builders for decades. I watched thousands of transactions. And the pattern never changed — buyers walked in unprepared, and the agents they hired weren’t equipped to help. That’s the problem we built BB+ to solve.
The Specialist Exists. The System Is Ready. The First Step Is Yours.
Buyer+ Certification combines builder-insider education with verified financial position. Most buyers walk in without either one. You’ll have both.
Get Buyer+Certified
Builder-insider knowledge from the people who built the playbook. Then verified financial position that builders recognize the moment you walk in.
Ready to Talk to a Specialist?
You’ve seen why the agent you choose matters. Start a conversation with a specialist. Tell us where you are and we’ll map the next step.
